Authentic Growth & Brand Personality Revamp

Client Type: Interior designer
Industry: Luxury Interior Design

When I began working with Jillian Richey Design, the account looked polished on the surface but lacked authenticity and engagement. A previous marketing company had used inauthentic growth tactics that left her with thousands of fake followers and almost no real community interaction. Engagement was low, and her content—though beautiful—didn’t reflect her personality or the trust clients need to feel when choosing a designer.

The first step was to rebuild the foundation. I removed fake and spam accounts to restore credibility, refined her content strategy, and began incorporating authentic storytelling through video and behind-the-scenes reels. By shifting the focus from just finished spaces to the designer behind them, we began creating real connection and trust with her audience.

Today, Jillian’s account is steadily growing with genuine followers, averaging around 700 new followers per month, and her engagement has completely transformed. Her page now reflects her as both an artist and a person—someone clients can relate to, trust, and get inspired by—ultimately positioning her as a go-to designer in her region.